Who is Gunnar?

Gunnar the dogGunnar joined us at the beginning of 1998, already a year and a half old. Trained as a hunting dog, Gunnar turned out to like the hunters a lot more than the hunt.

Soon after joining us, Gunnar made himself useful around the factory as a greeter. Whenever someone would show up, he’d meet them in the parking lot and guide them to the front door. He also accompanies everyone on factory tours.

As we were putting together our series of TIG-welded air-hardening steel alloy bikes, it turned out that a lot of the things we wanted out of the bikes are what we already got from our friend Gunnar:

  • Reliability
  • Discipline
  • Speed
  • Strength
  • Friendliness
  • Simplicity

It’s only natural that our good friend Gunnar come to symbolize our effort. We’re pretty sure he can become your friend, too.